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Moscato Madness: Identifying the Good Stuff

2012 February 8

moscatos at BevMo

Moscatos available at BevMo

America’s in the midst of a much bigger wine phenomenon than the sudden upswing in Pinot Noir sales following the 2004 release of the movie “Sideways.” Sales of slightly sparkling sweet wines with underlying acidity made from the Muscat grape have exploded over the past two years among younger buyers, especially Millenials—the 21 to 30 age group.

Some of these wines, especially from Italy’s Asti region, are terrific. Others, produced by huge wine conglomerates on an industrial basis looking to cash in on the latest trend, are truly dreadful. This post will help you find the truly enjoyable wines and avoid the swill.

Muscat is one of the oldest grapes used for winemaking—well known to ancient Greeks and Romans. Several varieties of Muscat are used, but the best quality wines are made from Muscat Blanc à Petits Grains, also known in Italy as Moscato di Canelli. It is Italy’s fourth most planted white variety. The type most widely planted in California is Muscat of Alexandria, a much lesser grape.

The term Moscato is simply Italian for Muscat, and it’s a label applied to a wide range of wines, from non-sparkling dry whites to fully sparkling wines to very sweet, dessert wines. The wines usually have a perfume that tends toward floral, orange blossom and peach.

Susanna La Gironda

Moscato d’Asti producer Susanna La Gironda

The best, lightly sparkling versions come from an area in Italy’s northern wine producing region, the Piedmont, around the town of Asti. They are called Moscato d’Asti, and they’re made by halting fermentation once the alcohol level gets to 5.5% by quickly lowering the temperature. Their natural fizziness derives from the carbon dioxide released by fermentation—some of which goes into the air while the rest dissolves into the wine. The wine is then filtered to remove the yeasts, so that it won’t continue to ferment in the bottle.

Moscato has become a huge cultural phenomenon in the rap and hip-hop worlds in the past few years. Mention of Moscato in songs by Kanye West, Drake, Lil’ Kim, Soulja Boy, Gucci Mane, Roscoe Dash, Waka Flocka Flame and Kendrick Lamar naturally led to interest among fans of these artists. Those prompted by songs and videos to seek out the wine found it low priced, low in alcohol, and with enough fizz to give a sense of occasion and celebration. For a fascinating debate amongst hip hop fans as to whether Moscato traditions are being distorted by hip hop music, see http://www.youtube.com/watch?v=Wp4Mze8bt14

Nielsen tracks sales data for many food and beverage products, including wine. They reported U.S. sales of Moscato increased over 200% between 2009 and 2011, and that they rose again by 78% in 2011, exceeding $300 million in sales for that year.

Sales of Moscato d’Asti have increased by about 50% during that time, but the biggest market share belongs to Gallo, whose Barefoot Cellars Moscato was introduced in 2008. Barefoot and Gallo Family bottlings currently have 43% of the market, while Trincher’s Sutter Home Brand claims 27%.

What’s fascinating to me is that these sales are happening without any particular merchandising push at the major sources for such wines, stores like Trader Joe’s, Costco and BevMo.

The amount of Moscato grown in Italy is limited, and companies like Gallo have been buying it up, raising prices for the grape to their highest level ever. It’s also being planted at a fast clip in Australia, Chile, France and California’s Central Valley, but those new plantings will take at least three years to come on line. To generate as much volume as possible, mega producers are reportedly adding French Columbard and other neutral whites in with the Muscat.

Moscato is a good choice for an inexpensive, lightly sparkling, sweet wine with good acidity that not only works as an aperitif or an accompaniment to dessert, but that also pairs nicely with many of the same foods that go well with Riesling, like spicy Asian dishes, savory courses, tapas and cheeses.

To find the best, most complex and food friendly Moscatos, stick to Italy and the Moscato d’Asti designation. And don’t confuse Moscato d’Asti with Asti Spumante, which is a fully sparkling and higher alcohol wine also made from Muscat in Northern Italy. The region’s best and ripest grapes are used for Moscato d’Asti, which is made by smaller producers who often also produce great red wines—Barolos and Barbarescos. Asti Spumante is made by cooperatives and huge producers on a more industrial basis, from grapes not good enough to go into Moscato d’Asti.

Great producers of Moscato d’Asti include Bera Vittorio, Boro Margliano, Ceretto, Fratelli Barale, La Spinetta, Marchesi di Grésy, Saracco and Vietti. Wines from these producers can take some seeking out, but some of them can be found locally at K&L and Beltramo’s, ranging in price from $12 to $20.

The best California Moscato I’ve tried is Heidi Barrett’s La Sirena Moscato Azul, made from fine Muscat Canelli grapes. It’s fairly dry and very flavorful, but also retails for at least twice the price of most Moscatos d’Asti.
Heidi Barrett and Remy

Heidi Barrett and daughter Remy

Moscatos to avoid include those produced by the giant wine conglomerates: Gallo (Barefoot Cellars), Trinchero (Sutter Home), Constellation Brands (Woodbridge and Robert Mondavi), The Wine Group (Cupcake) and Australia’s Casella Wines (Yellow Tail). The Yellow Tail version is, in fact, so bad—more like lemon-lime soda pop than wine—that I’m not sure I would ever have identified it as wine if I hadn’t poured it out of a wine bottle myself.

I collected nine Moscatos at BevMo over the weekend, mainly Moscatos d’Asti, but also a couple of the big brands, for a comparison tasting. All were either from the 2010 vintage or non vintage. As expected, the Moscatos d’Asti all came out on top, with big brands Woodbridge and Yellow Tail way at the bottom. Cupcake’s, based on grapes from Italy, was okay, and another non’d'Asti Italian Moscato, from Gina, was also pretty good, just not as good as the d’Astis. The best of these nine were the Il Conte D’Alba and the Saracco. For my complete tasting notes and suggested food pairings, see below:

MOSCATOS FROM BEVMO: A TASTE TEST – My home, Mountain View, California (2/6/2012)

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  • 2010 Alfonso Boeri Moscato d’Asti Ribota – Italy, Piedmont, Asti, Moscato d’Asti
    Light yellow color with lots of small bubbles clinging to the glass; very apple-y, green apple, tart honeydew melon, pistachio ice cream nose; apple-y, green apple, tart honeydew melon palate; short-medium finish (5.5% alcohol; good with green veggies, arugula salad, avocado, and savory foods) (88 pts.)
  • 2010 Cupcake Vineyards Moscato Piemonte – Italy, Piedmont, Piemonte DOC
    Very light yellow color, bubbles all but gone after 45 seconds; tart citrus, tart grapefruit nose; simple, tart citrus, ripe lime, palate with acidity; short-medium finish 85+ points (5.5% alcohol; good with savory foods and blue cheese) 85+ points (85 pts.)
  • 2010 Vino Dei Fratelli Moscato d’Asti – Italy, Piedmont, Asti, Moscato d’Asti
    Light yellow color with small bubbles clinging to glass and occasionally arising; fresh, ripe pear, peach, chalk nose; frizzante, tingly, medium-bodied, tart peach, white peach, ripe green apple palate with good acidity; medium finish (5.5% alcohol; slightly heavier in body than other Moscatos d’Asti; good with fresh fruit and almond cookies, a little heavy for savory foods) (90 pts.)
  • 2010 Gina Moscato – Italy, Puglia
    1st bottle: corked
    Replacement bottle: Light yellow color with array of small bubbles at bottom of glass and a few arising; ripe pear, orange blossom, peach nose; frizzante, creamy textured, tart peach, ripe pear and orange blossom palate with sweetness and underlying acidity; medium finish 88+ points (4.5% alcohol; okay with savory foods) (88 pts.)
  • 2010 Il Conte D’Alba Moscato d’Asti – Italy, Piedmont, Asti, Moscato d’Asti
    Light yellow color with tiny bubbles appearing at surface; light peach, fresh ripe grapefruit, ripe lemon nose; delicately textured, ripe grapefruit, tart peach, ripe lemon, lime palate balanced with good acidity; medium finish (5.5% alcohol; good value at $12; good with savory foods, delightful with blue cheese) (91 pts.)
  • 2010 Martini & Rossi Moscato d’Asti – Italy, Piedmont, Asti, Moscato d’Asti
    Light medium yellow color with lots of small bubbles clinging to bottom of the glass; nice, lifted, orange blossom, green herb, light juniper ripe lime, pistachio nose; tasty, sweet lime, green herb, mineral, pistachio palate; medium finish 90+ points (5% alcohol; good with Pad Thai, dishes with green chilies, blue cheese; most food versatile of 9 Moscatos sampled) (90 pts.)
  • 2010 Saracco Moscato d’Asti – Italy, Piedmont, Asti, Moscato d’Asti
    Light yellow color with lots of small bubbles clinging to the bottom of the glass and rising to the surface; intriguing, tart green fruit, tart nectarine, tart peach nose; frizzante, medium-bodied, ripe peach, nectarine palate, the sweetness balanced by acidity; medium finish (6% alcohol; okay with savory foods, good with blue cheese) (91 pts.)
  • 2010 Woodbridge by Robert Mondavi Muscat Moscato – USA, California
    Light yellow color with virtually no bubbles; narrow, citrus, apple, lemon nose; ripe white grapefruit palate tasting of acidification; very short finish (10% alcohol) (78 pts.)
  • NV Yellow Tail Moscato – Australia, South Eastern
    Light yellow color with small bubbles near the surface; tart lemon-lime soda, tart pineapple nose; lemon-lime soda, Bubble Up, manufactured, acidified palate; short finish (7.5% alcohol; only clue that it’s wine is the bottle it comes in) (68 pts.)

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8 Responses leave one →
  1. Larry Stein permalink
    February 8, 2012

    Best…brunch…wine…ever ;-) (well, Cerdon Bugey, too)

    Saracco has been my go-to wine the past few years. I’m sure others have recently come into the local market that are also quite worthwhile.

  2. J.R. Young permalink
    February 13, 2012

    Was watching TV lastnight and saw this commercial.

  3. Sheri permalink
    March 8, 2012

    My favorite is castello del Poggio Moscato. First tried it at the Olive Garden….delicious!

  4. Janet permalink
    March 28, 2012

    Recently discovered Angove’s Nine Vines Moscato 2010 and it is definitely my favorite. Unfortunately it’s also very hard to find now. The 2011 vintage is ok, but it’s not nearly as good as the 2010 vintage.

  5. April 5, 2012

    Planning a ‘Moscato Madness’ table on the Wines of Brasil stand at the London Wine Trade Fair on the Wednesday – hope you’ll pop by and see what this up-and-coming country has to offer.

  6. Ashley Gerald permalink
    December 31, 2012

    I have never tried any of the wines you reviewed in this article, but I have tried a Marco Negri Moscato d’Asti. I really love this wine and I am interested in learning where it stands in the lineup of good Moscatos d’Asti. Marco Negri is about $18 a bottle and if you could review it, well that would be awesome. Also, I didn’t understand what to look for when tasting wines. Do you think you could explain your process and what some terms mean? Just a thought. Cheers.

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